David Kalkbrenner

Visual Design Literacy

DAI 323

DAI 323

Sunday, July 11, 2010

Ex 11 - Tone and Color


a. Tone is working in this concert poster because of the few colors chosen in it. The warm shades of color give a nice psychedelic feeling to the poster and even without knowing Jimi Hendrix's music, one could imagine how the show may go even without attending.

b. Tone is working best with shape throughout the poster design. The differentiation between the tone and circles work great together to again, get across the psychedelic feeling of the poster. The size of the circles and different tones really make the poster pop and almost give it an optical illusionary sense right around where Jimi's afro and the other two afros meet.

a. The colors chosen in the design work really well with the idea of the poster. I think they are a little in between warm and cold and that they could be closer to the warm side to intensify the psychedelic aspect of the poster. But they are all in the same range and don't clash and all work together really well.
b. The colors work really well with scale. You look at the smallest circles then to bigger sized circles, the faces in the middle and then the mass of circles below the faces. You get a real range of size and scale filled in by the well chosen colors.


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