David Kalkbrenner

Visual Design Literacy

DAI 323

DAI 323

Wednesday, July 7, 2010

Ex 9 - Basic Elements: MAGAZINE DESIGN

Texture: I've always enjoyed the cover art for Paste Magazine. All of their art and spreads in fact. For this cover of Paste Magazine, surrounding Ryan Adams' face is meant to be an optical texture of some sort that blends in with his shirt and a little with his face. The texture created looks to be a soft aspect which plays in part color wise with the shirt he is wearing. It also works well with the contrast of the darkness of the hair. It is allowing his hair to be the dominant part of the cover and leaves everything else in a sense of subtlety.

TONE: The cover above demonstrates the basic element of tone very well. The hard edges separating each tone create a distinct difference of tones. The whiteness of the image which blends in to Philip Seymour Hoffman's face is barely a shade darker than his face which creates an interesting almost bleed of white into his face on just his forehead. His glasses and below are separated by a darker tone and creates more of a hard edge. It gives a since of separation of light and dark values.

COLOR: Hue & Brightness - The cover art above best demonstrates the basic elements of Hue and Brightness. The background behind Ben Gibbard is constructed of a yellow hue which is enhanced by an added brightness to make it appear as if the sun is directly behind him and bursting around him making him shine.

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