David Kalkbrenner

Visual Design Literacy

DAI 323

DAI 323

Wednesday, July 7, 2010

Ex 5 - Visual vs Symbolic Language



The world rests on money
We rely on money
Money weighs the world down

EX4 - Visual Thinking Research


Initially, I misread the way to solve the problem. I thought you just had to find the two colors that had the same shapes showing; not overall matching area. So I thought it was going to be a quick cutting out of the shapes and then matching them (image 1). I quickly found out neither of two of the four colors showing matched. I reread the directions and looked at the puzzle a little closer and noticed the faded background and revisited the Images in Action PDF and went about a new way of solving the puzzle. It was clear that from the cutouts it was too hard to determine which areas were exactly the same. There needed to be common areas to decipher the puzzle. My friend and I then completed the background over the colored circles (image 2) and then counted out the common features of each color. The GREEN and BLUE each had 10 outter similar shapes and of course the 4 similar inside shapes resulting in green and blue having the same total visible areas.

Tuesday, July 6, 2010

EX4 - Visual Thinking Research




With this puzzle to solve, it was very easy to determine patterns because there are only three objects. It was also easy because out of the three objects, they only contain two different shapes. I just had to pay attention to proximity and direction of the objects. With this particular puzzle it was easier to do it on the computer in photoshop because I could rotate and align one bracelet up with the other two to find and match the similarities and ultimately determine which one was the same. However, when noticing that neither linked up, I realized I had to do more to find the two matching bracelets. So my friend and I knew we had to flip or see the inverse of one of the bracelets. Luckily after we made the inverse of the first one, through process of elimination we found the top left and bottom middle one were identical.

Tuesday, June 15, 2010

Assignment One: Hierarchy


For the image above, the features all appear about the same size, however they are differentiated by shapes: squares, triangles, and circles. The hierarchy of the shape is almost undeterminable. The main hierarchy feature here is the color channel. So, shape AND color help signify the hierarchy in the image. The four colors really pop on the channel changer which is funny in this instance because usually attention is drawn to those buttons for a purpose, however, I am not sure what these four colors denote on this channel changer. I would assume the play button and power button would be emphasized with color or size, but this is not the case in this image.





In the image above, hierarchy is ultimately denoted by color. Through the clutter of lines, the user is quickly drawn to the pop of the color on top of gray background lines. Color over shape is the definite case in the image. The width of the colored lines is constant which doesn't denote importance or hierarchy over the other colors. However, there is a hierarchy above the gray background lines because of their subtlety and skinnier width. Different colors and hues are the important feature channels in this image. They clearly show that they are railway lines of importance.